Downdog 

Target Audience: 25-35-year-olds of all genders. This audience just moved to the city and are hardworking individuals who always try to look for ways to stay in shape and improve their mental health. They earn around 80k to 100k.

Insight: Yoga studios are very popular today, but they aren’t for everyone. Sometimes this audience just wants a reliable way to practice yoga from home without the sometimes overwhelming class.

Key Message: Namaste at home.